Loom
Review · Async Video Tools · Freemium
About Loom
Loom revolutionizes asynchronous communication with instant video recording and sharing. Instead of scheduling meetings or typing long explanations, record your screen, camera, or both, and share a link instantly with your team.
The platform is perfect for bug reports, design reviews, onboarding videos, and status updates. Viewers can react with emojis and leave timestamped comments, creating threaded discussions around specific moments in the video.
Loom's AI features automatically generate transcripts, summaries, and action items from your recordings. With viewing analytics, you can see who watched your videos and for how long. It's an essential tool for distributed teams working across time zones.
Our Take on Loom
Verdict: Loom is still the default async video messaging tool for remote teams. Record your screen and face, share a link, and replace a meeting. But since the Atlassian acquisition, the free plan has tightened to 25 videos per person and 5 minutes per recording, so most teams that use Loom daily will pay $18–24 per user per month. Budget for that before rolling it out company-wide.
Pricing
| Plan | Price (per user/month) | Key limits |
|---|---|---|
| Starter | Free | 25 videos per person, 5-minute recording limit, up to 50 members |
| Business | $18 | Unlimited videos and recording time, 4K |
| Business + AI | $24 | Auto titles, summaries, chapters, meeting notes and recaps, filler-word removal |
| Enterprise | Custom | SSO, SCIM, 99.95% uptime SLA |
Annual billing saves up to 17%.
Who needs to pay: the 25-video cap is per person. A manager who records three updates a week hits it in about two months. Viewers don't need paid seats, so pay only for the people who record regularly.
Why remote teams use Loom
- Fastest way to explain something visually: bug reports, design feedback, onboarding walkthroughs.
- Viewer experience. Recipients watch in the browser at any speed, with comments and reactions.
- AI summaries and chapters (Business + AI) that make long recordings skimmable.
Where it falls short
- Tighter free plan since the acquisition.
- Reliability complaints. Users report crashes and failed uploads on review sites. Keep recordings short and check uploads finished.
- Editing is basic. Polished product demos are better in Tella.
Choose Loom if
- Your team replaces status meetings and walkthroughs with short videos
- You're already in the Atlassian ecosystem (Jira, Confluence)
Avoid Loom if
- You need AI meeting notes from live calls. Compare Claap or Fathom
- You produce polished tutorials. Use Tella
- You record rarely. The free plan's limits are fine, so don't buy seats
Compare: Loom vs Zoom. More in async video tools.
Sources (checked 2026-10-09)
Key Features
- ✓Instant screen and camera recording
- ✓Automatic transcripts and captions
- ✓AI-generated summaries
- ✓Timestamped comments and reactions
- ✓Viewing analytics
- ✓Integration with Slack, Notion, and more
Pricing
Starter
$0
- • 25 videos per person
- • 5-minute recording limit
Business
$18/user/mo
- • Unlimited videos and length
- • 4K
Business + AI
$24/user/mo
- • AI summaries and chapters
- • Filler-word removal
Other Async Video Tools Tools
FAQ
Frequently Asked Questions
Is Loom free to use?
Yes, Loom offers a free Starter plan with up to 25 videos per user and 5-minute recording limit. Business plans start at $15/user/month for unlimited recording.
What is Loom used for?
Loom is used for asynchronous video communication—screen recordings, walkthroughs, demos, feedback, and updates that viewers can watch on their own time.
Does Loom have a time limit?
The free plan has a 5-minute recording limit. Paid Business plans offer unlimited recording length.
Quick Verdict
Async video messaging for screen recordings and walkthroughs
92/100 · Excellent
Pros
- ✓Eliminates unnecessary meetings
- ✓Easy to use and share
- ✓Great async communication tool
Cons
- ✗Free tier has video limits
- ✗Requires internet for viewing
- ✗Large videos can take time to process
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